The streets of Muggia hung with chickens to stimulate debate on animal husbandry. Another animal rights campaign by MujaVeg in collaboration with AgireOra Edizioni.
“It's not a chicken breast, it's a life he wants to live”, is the caption that accompanies an image that associates what is a young hen with “product” that we find in plastic trays in supermarkets: difficult to realize that they are the same animals.
The campaign for the purchase of one meter by one meter and forty billboards was financed by the people of Muggia thanks to the donations collected during the feast of San Martino.
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